Revolution in Indian Retail Market Bought Several International Brands

Now the time has come when you do not have to wait for travelling abroad to get your favorite products from any particular brand as almost all popular brands from across the world has have their shops in India with several other in pipeline. Numbers of foreign brands have actually made a sturdy position in Indian retail industry. Now you just name of the brand and you can find them with their franchise in India.

However, till few years back any foreign brand used by any individual it used to get considered as either a gift from any family or friend staying abroad or bought from an online shop by paying really a huge amount. However, with the revolution in today’s Indian retail industry, nowadays the international brands have become very much familiar and available for normal public.

The foreign brands in the country is not just limited to retail category, in fact it has grown much more than that as we can now see them in huge range of other retails goods such as cosmetics, apparels,  shoes, entertainment, electronics and many others. Such retail brands in the country cover entire price points that start from cheap to really expensive with several luxurious goods being sold out in the market of India.

The foreign brand in the sector of foods and beverages is also not far away in Indian retail industry and we can see numbers of franchise in India. Brands like McDonald’s, Costa Coffee, and several pizza firms are favored by young and trendy. In today’s time McDonald’s is the one such foreign food brand that makes maximum profits in India by offering low cost yet quality food products that can be served and suits to the pocket of a common man.

The luxury retails outlets that initial one used to find it only in the five or seven star hotels are now very much available in the local areas too of metro and big cities of India. Some other like Tesco, Debenhams, Wal-mart etc. are also planning to enter into the Indian retail industry to serve. We will not be wring if we say that the foreign brands that tool initial risk in the Indian market made a huge profit and these firms are on very confident and positive note and very much optimistic about their future in the country.

Tips on License Partnership

License partnership can be a valuable method to enhance your share in the global market. When you have successful service or product in the market, it can be quite appealing to think to make money with those products by introducing it in the global market. However, this is also true that if a product is doing good in one country that doesn’t mean it will work with same efficiency in the local market of other country.

Investing in the foreign market can be very expensive business. For this you will not only require the people who has better idea about the local market and local custom of the country, but you also need people who has good knowledge about the legal obligations for your service or product in the particular location as there is a possibility that the place might have different rules.

Here, you can think about license branding. This helps you to transfer the legal risk to some other company while marketing or promoting your service or product in the market in other niche or location market. This process get referred as licensing partnership, where you give access to your service or products but it is only for particular time period under some strict contractual agreement.

This licensing partnership agreement should be drawn up by the attorney’s advisor in Law of that location where this license is actually going to be implemented. If this partnership comes as successful venture you are free to make your decision on extending the license branding by assuming the licensee agrees or can simply can take the control in your own hand to promote your service or product in the market. Of course, in the mean time you as the business owner receive discussed remuneration from the licensee.

Licensing partnership also reduces the risk of huge loss in terms of complete failure of your product in the foreign market in terms of time, staff and many more to mention. There are various types of license branding exists and out of them the best suitable you can decide only after discussing the details with the legal experts.

Values of Branding Strategy

Your brand is much more than just a name, slogan or logo – it is a complete experience you customers and prospects have with your service, product or business. The branding strategy of your business defines what you actually stand for, the personality that you want to convey through your business and promise that you make to your consumers. And as, it consists your color palette, slogan and logo, those are just creative factors that convey the message of your brand. Instead, your brand name lives in every day interaction that you do with the potential market or consumer.

- The images that you convey

- The messages you convey on your business website, campaign and proposals

- The interaction method of your employees with customers

- The opinion of customers towards you as well as your competitors in the market

Value of Developing Defined Branding Strategy –

Branding is very essential for services and products sold in today’s competitive markets. It is also significant in business to business as it helps one to stand out of rest of similar kind of businesses. Your brand marketing strategy brings your viable positioning to life, and works towards positioning your business as a assured “something” in the customers or prospect’s mind.

Think about the successful or popular consumer brands such as Tiffany, Starbucks or Disney. You possibly know what each of the brand represents. Now just imagine that your business is competing with one of the mentioned companies. If you are planning to capture vital market share then begin with great branding strategy or you might fail to reach the place.

In your business, there is possibility of a strong business to business brand. However, while putting two businesses up with each other, the one business that stands for something precious will have quite easier time engaging, reaching, retaining and closing customers.

Successful or efficient branding also develops brand equity – the money that users are willing to spend just because this is your brand. Other than this generating returns, brand equity helps your business itself much more precious for long term.

The New Face of Indian Retail Industry

India is fastest growing destination for retail in the world. As per the international management expert AT Kearney, the country has appeared as the leader in the retails industry. The franchise India is anticipated to grow rapidly in the coming few years.

However, the actual face of the franchise India is changing. Today country is going through retail boom. Several alterations has occurred in the retail front of India that includes growing availability in the international brands, rising number of hypermarkets and malls as well as easy available space for retails. As the Indian government is planning to welcome FDA in the country, the entry of the foreign retailers will becomes easy in India. India has really walked a long distance in rising from a small “Kirana Store” to the “mall country”. The importance has shifted from affordable price to efficiency, ambience and convenience.

The key factors providing strength to such change are the rise in the disposable income of citizens of the country, increased global exposure, improving lifestyles and awareness among the consumers. The population of the middle class and youth is very large in India that contributes a lot to the Indian retail industry. The main potential groups are the middle class people, whereas the youth perceived as the trend setters as well as decision makers. The number of tourist coming to India is also increasing that also contributes to the boom in the retail industry.

The two main retail sector of India are the grocery and food that offers most promising breaks. Other than this, other sectors in which the scope of rising franchise India are apparel, consumer durables and jewellery. The retailers of India are also trying their best to make niche for themselves in sectors like gifts, music and books.

The Indian retail industry is passing through the period of the golden sunshine.

The New Face of Indian Retail Industry

India is fastest growing destination for retail in the world. As per the international management expert AT Kearney, the country has appeared as the leader in the retails industry. The franchise India is anticipated to grow rapidly in the coming few years.

However, the actual face of the franchise India is changing. Today country is going through retail boom. Several alterations has occurred in the retail front of India that includes growing availability in the international brands, rising number of hypermarkets and malls as well as easy available space for retails. As the Indian government is planning to welcome FDA in the country, the entry of the foreign retailers will becomes easy in India. India has really walked a long distance in rising from a small “Kirana Store” to the “mall country”. The importance has shifted from affordable price to efficiency, ambience and convenience.

The key factors providing strength to such change are the rise in the disposable income of citizens of the country, increased global exposure, improving lifestyles and awareness among the consumers. The population of the middle class and youth is very large in India that contributes a lot to the Indian retail industry. The main potential groups are the middle class people, whereas the youth perceived as the trend setters as well as decision makers. The number of tourist coming to India is also increasing that also contributes to the boom in the retail industry.

The two main retail sector of India are the grocery and food that offers most promising breaks. Other than this, other sectors in which the scope of rising franchise India are apparel, consumer durables and jewellery. The retailers of India are also trying their best to make niche for themselves in sectors like gifts, music and books.

The Indian retail industry is passing through the period of the golden sunshine. 

Make Real Connection with Customers with Proper Brand Strategy

There are only some products that develop a nice connection with the customers or audience and the key reason behind this is building brands for the business. Each product or service offered by any organization or business has its own particular fingerprint that includes character, strengths and the personality, which makes it recognizable and unique. A proper brand strategy is the way that makes the audience become familiar about any new product or service.

In today’s world no one has that much time to look after so many available options and weigh accordingly to get one for them. Here, the brand marketing strategy adopted by the offering company helps the customers to select their product from numerous available options. When the company properly uses their brand strategy to articulate and define their product or service, the employees, partners, distributors, shareholders and of course the customers consistently feel that they know that organization and can expect the magic from it.

This is when the high emotional engagement happens. This is the time when the raving customer loyalty gets created. This is the perfect time when the organization or business gains the sustainable competitive benefit. Communicating and discovering the brand strategy helps the organization bring the strategic focus to the brand power that offers recognizable and meaningful shorthand to the brand, which ultimately helps in staying ahead in the competitive market.

Brand Marketing Strategy Process

Following the process to help discovering the brand strategy of the business will ensure that intangible attributes dispersed to the brand that includes assets such as innovation and integrity, which ultimately get translated into tangible, visual  representation to that customers can relate easily. The entire process can further be divided into two phases, visual and strategy translation.

Phase 1 - Brand Strategy:

-          Finding the brand value, personality and character

-          Proper understanding of competitive market

-          Developing business value proposition

-          Finding the exact position of the business in the market

Phase 2 - Visual Translation

-          Creating brand mood

-          Creating brand roadmap

-          Finding the main brand elements

Tips To Select Branding & Marketing Company

There are few significant factors that are required to get considered in selecting the best option for the branding and marketing company. Let’s check out a few of them:

Experience of the company:

Before selecting any branding and marketing company one should consider the past experience of the company and should go through their innovative content to get an idea about their work. It will surely give an idea about the professionalism of the company and how much suitable they are for your business.

Mode of marketing:

One should opt for the company that offers a huge range of branding and marketing solutions and work on various mediums to make the process time saving and one place for all the marketing and advertising needs. The branding and marketing company should provide audiovisual, print and internet adverting along with this should also deal with the public relation and marketing.

Company’s size & way of working:

The company should be able to gel with your company and its requirement properly to offer a better result. It is not necessary that only a big and known company can offer good result, as smaller companies can also work effectively, efficiently  and of course within your budget. For example, if you are looking out to target the Indian market then it is not necessary that you should select a big international company to do the work for you, instead you can select a suitable company with Indian sights, as they can help your business in better manner.

Look for long term:

You should always choose branding and marketing company that can commit for offering a long term service, as it helps in establishing a better business relationship that will work in the favor of the growth of your company or business.  

Charge for the service:

Before finalizing on any marketing company it is very important that you should plan your budget and look for the company accordingly. You should also make it clear this with the company to avoid any further conflicts.

By following just these few tips you can get the best suitable branding and marketing company for your business.