The New Face of Indian Retail Industry

India is fastest growing destination for retail in the world. As per the international management expert AT Kearney, the country has appeared as the leader in the retails industry. The franchise India is anticipated to grow rapidly in the coming few years.

However, the actual face of the franchise India is changing. Today country is going through retail boom. Several alterations has occurred in the retail front of India that includes growing availability in the international brands, rising number of hypermarkets and malls as well as easy available space for retails. As the Indian government is planning to welcome FDA in the country, the entry of the foreign retailers will becomes easy in India. India has really walked a long distance in rising from a small “Kirana Store” to the “mall country”. The importance has shifted from affordable price to efficiency, ambience and convenience.

The key factors providing strength to such change are the rise in the disposable income of citizens of the country, increased global exposure, improving lifestyles and awareness among the consumers. The population of the middle class and youth is very large in India that contributes a lot to the Indian retail industry. The main potential groups are the middle class people, whereas the youth perceived as the trend setters as well as decision makers. The number of tourist coming to India is also increasing that also contributes to the boom in the retail industry.

The two main retail sector of India are the grocery and food that offers most promising breaks. Other than this, other sectors in which the scope of rising franchise India are apparel, consumer durables and jewellery. The retailers of India are also trying their best to make niche for themselves in sectors like gifts, music and books.

The Indian retail industry is passing through the period of the golden sunshine. 

Make Real Connection with Customers with Proper Brand Strategy

There are only some products that develop a nice connection with the customers or audience and the key reason behind this is building brands for the business. Each product or service offered by any organization or business has its own particular fingerprint that includes character, strengths and the personality, which makes it recognizable and unique. A proper brand strategy is the way that makes the audience become familiar about any new product or service.

In today’s world no one has that much time to look after so many available options and weigh accordingly to get one for them. Here, the brand marketing strategy adopted by the offering company helps the customers to select their product from numerous available options. When the company properly uses their brand strategy to articulate and define their product or service, the employees, partners, distributors, shareholders and of course the customers consistently feel that they know that organization and can expect the magic from it.

This is when the high emotional engagement happens. This is the time when the raving customer loyalty gets created. This is the perfect time when the organization or business gains the sustainable competitive benefit. Communicating and discovering the brand strategy helps the organization bring the strategic focus to the brand power that offers recognizable and meaningful shorthand to the brand, which ultimately helps in staying ahead in the competitive market.

Brand Marketing Strategy Process

Following the process to help discovering the brand strategy of the business will ensure that intangible attributes dispersed to the brand that includes assets such as innovation and integrity, which ultimately get translated into tangible, visual  representation to that customers can relate easily. The entire process can further be divided into two phases, visual and strategy translation.

Phase 1 - Brand Strategy:

-          Finding the brand value, personality and character

-          Proper understanding of competitive market

-          Developing business value proposition

-          Finding the exact position of the business in the market

Phase 2 - Visual Translation

-          Creating brand mood

-          Creating brand roadmap

-          Finding the main brand elements