Enlightening the Obvious- Brand and Consumer Insight

Plenty of things have been said and written about the evolution of India’s market. But there’s hardly any discussion about how the true long-term potential of India’s consumer market works? Insight is certainly an imperative part but it’s rarely the outcome of research that is designed to uncover the truth. But when the word ’consumer’ gets an instant action with insight, it probably gets distorted, misused and a bit tainted in the entire communication and marketing glossary today. The word Indian consumer insight highly describes about everything that we actually understand and what customer knows but in rather cases more or less it actually refuses to tell something original in its own way.
 
 
The best way out to understand the human challenges that needs a quest for a perfect insight directs upon what we see and where we actually stand. As humans we actually unconsciously see what we’ve been seeing since years and that’s where new things don’t reach our minds for bad. Since the Indian market for insight has successfully given birth to a properly specialized industry of its own right, it is the customer who actually bears the responsibility of rendering all the right answers. As the time is passing they actually expect all the right questions as well as the right answers in that case.  Read More...
 

Consumer Insight- The Quest of Finding What Consumer Wants

Indian consumer market has seen drastic changes in the last couple of years. Introduction of foreign brands, increasing capacity of spending, desire of having an international lifestyle has contributed to this change. Indian customers had to rely on their relatives living in foreign countries to bring them imported stuff, but now they can simply order it online or visit the nearest retail store to have it. Even the international brands are trying to merge the idea of indianism into their brands.

However, whereas some of the brands had a tremendous response among buyers, rest of them failed miserably. What were the reasons behind? How they suffered such a drastic outcome? Questions may be many, but the answer is likely to be same for all of them and that is the lack of proper Indian marketing insights. Every brand has to plan out their launch in the country before start influencing the customers. They have to understand what the customers need instead of what customers have. Read More...