Consumer Insight- The Quest of Finding What Consumer Wants

Indian consumer market has seen drastic changes in the last couple of years. Introduction of foreign brands, increasing capacity of spending, desire of having an international lifestyle has contributed to this change. Indian customers had to rely on their relatives living in foreign countries to bring them imported stuff, but now they can simply order it online or visit the nearest retail store to have it. Even the international brands are trying to merge the idea of indianism into their brands.

However, whereas some of the brands had a tremendous response among buyers, rest of them failed miserably. What were the reasons behind? How they suffered such a drastic outcome? Questions may be many, but the answer is likely to be same for all of them and that is the lack of proper Indian marketing insights. Every brand has to plan out their launch in the country before start influencing the customers. They have to understand what the customers need instead of what customers have. Read More...