Learn the Art of Targeting Indian Customers

Will that brand be able to lure the customers or be the biggest failure of Indian market? This maybe is the biggest question most of the multinational brands discuss before launching their product in Indian subcontinent. India and nearby countries have become the biggest growing economy in the world. A large number of brands, mostly international luxury high end products, are targeting them. Makeup products, cosmetics, skin care, clothing, retail, personal grooming, luxury, automobile and technology are some of the product genres, which have initiated their business in India.

Indian customers are engaging into buying expensive products. The earning power has increased and so is the desire to spend more. They are being highly influenced by the international brands, due to the exposure to the international market. There was a time when they used to ask their relatives established in foreign countries to buy foreign products for them, but now they can easily buy them from the local market. Although some of the products have been capable of intimidating the Indian customers, but rest of them were a big fail story. When those products entered Indian market and when they went, nobody got to know about that. Read More...