Understand Customer’s Needs before Launching a Product

Hundreds of products are launched every year in India providing customers with additional choices and options. From FMCG to telecom there are different industries working in India providing products to satisfy the basic needs of customers as well as making available a wide range of luxury products as well. Some of them have tied up with multinational brands from around the world to collaborate in launching exquisite international products.

We might find most of the products in market for long but some of them often face dead end. Some of us may ask the question, why? The product was good, related a popular brand, and priced normally the way it should but then why it had to face a dead end, instead of flourishing the way others do in the Indian market. Well the answer is very easy for it, lack of compassion towards the Indian market or per say, Indian customers.

Indian customers are progressive, mainly consisting of the modern youth that is determined towards their future and wants to enjoy a comfortable, luxurious life, but by remaining Indian at heart. They might have bigger plans for the future but still love to be connected with the roots. The market is different, the needs are different hence the launching should be different too. Your customers are the ones who love to sip in champagne at night but start their day with homemade tea, therefore asserting their requirements is your first and foremost requirement towards making the product popular. Read More...